Siteimprove
Supporting more impactful WFU websites.
Siteimprove is a full-featured service platform for web optimization and management available to Wake Forest faculty and staff who manage website content in the UMC WordPress theme. It is a simple, yet powerful tool that evaluates your site and shows you how to make it better.
Siteimprove provides complete visibility across your content quality and performance measured by quality assurance tools, accessibility reports, and web analytics. Combining quality assurance reviews with automated accessibility check-ups can help you increase the usability and accessibility of your content for the benefit of all users. Adding analytics can help site editors prioritize to ensure their efforts maximize inclusion and outreach.
When used together, these tools provide a holistic view of your website’s performance—helping you identify issues, improve accessibility and discoverability, and create content that better serves your visitors.
Getting Started & Account Help
Whether you’re new to Siteimprove or looking for help managing your account, select a topic below to find the information you need.
New Users
Welcome! We can’t wait for you to get started using Siteimprove.
Current Users
Hello! It’s great to see you again. Select what you need help with below.
Your Siteimprove Toolbox
Wake Forest’s Siteimprove subscription—available to most WFU faculty and staff—includes several modules designed to support website editors, content managers, and marketing professionals. Explore the topics below to learn how each module can help you improve your website and get started.
Quality Assurance
The Quality Assurance module helps you identify and address errors across your website, making it easier to maintain a consistent, high-quality experience for your visitors. Quickly find issues that affect your site’s functionality, content, or overall user experience, then prioritize and resolve them before they become larger problems down the road.
In this section
Website Analytics
Siteimprove’s Analytics suite collects data about how visitors interact with your website and transforms it into meaningful insights you can use to make more informed decisions.
By analyzing visitor behavior, engagement, and content performance, you can better understand what is resonating with your audience, identify opportunities for improvement, and determine where your content may be falling short.
In this section
Accessibility
Siteimprove’s accessibility tools help you identify areas of your website that may not meet accessibility standards and provide guidance for addressing issues that can create barriers for your visitors. By finding and resolving problems that affect how people navigate, understand, and interact with your content, you can create a more inclusive and user-friendly experience for everyone.
In this section
SEO and Search
Siteimprove’s Enterprise SEO module takes a holistic, strategy-based approach to improving your website’s visibility and performance in search engines. It helps you understand how visitors are finding your content by identifying the keywords and search terms that drive traffic to your site, while also providing insight into impressions, clicks, and conversions from Google Search.
To learn more about the impact generative AI tools such as ChatGPT and Google AI Overviews are having on our sites, and how they’re being uses, visit the GenAI and SEO page in the Digital Strategy area of this site.
Additional Features & Resources
Core Wins
Core Wins focus on the outcomes that matter most to users by using QA, Accessibility, and SEO insights to identify critical issues, prioritize key tasks, and optimize conversion paths.
Policy
The Siteimprove Policy feature allows you to search for almost any type of content (words, documents, or media files) on your site that needs to be updated or removed.
Learning Hub
The Siteimprove Learning Hub is your go-to resource for courses, guided learning paths, and more designed to help you make the most of the platform.
Your Siteimprove Toolbox
Quality Assurance
Discover the steps you can take to create a more effective, engaging, and user-friendly website experience for everyone.
Analytics
A successful content strategy starts with understanding how your website is performing and what your audience is looking for.
Accessibility
Accessibility isn’t just about what happens behind the curtain—it’s about the experience everyone has in front of it.
SEO & Search
Understanding how visitors find your website and what they want is an essential step in developing an effective content strategy.
Online Presentations
Whether you’re planning to attend an upcoming digital strategy presentation or want to revisit a previous session, explore the topics we cover and resources we share.
Digital Strategy
A strong digital strategy serves as the foundation for your website and every aspect of your digital marketing and communications. Here’s what you need to know.
Want to Chat?
We’re here to support your digital strategy efforts. Reach out with questions or schedule a consultation to discuss your website strategy and explore opportunities for improvement.