Digital Strategy & Innovation at Wake Forest
The Web and Digital Strategy team at Wake Forest University leads the university’s digital presence by advancing innovative, user-centered communications that reflect and strengthen the Wake Forest brand. We view the digital landscape as more than a collection of websites—it is a dynamic platform for storytelling, engagement, and community building.
Through strategic guidance, technology, and best practices, we partner with campus colleagues to help them effectively use digital tools to amplify their messages, reach their audiences, and create meaningful online experiences.
Digital Support Requests
The Web and Digital Strategy team offers a wide range of services to support Wake Forest University’s websites and digital properties. Whether you need assistance with website updates, digital strategy, analytics, or other web-related services, we’re here to help.
Our Services
Our team is here to provide guidance, support, and practical solutions for a wide range of digital needs for all of our Wake Forest campus partners. To get started, select one of the topics below.
WordPress Support
If your website uses the UMC WordPress theme, you have access to a variety of resources designed to help you manage and maintain your site effectively, including online tutorials and training opportunities.
Digital Strategy
While WordPress training helps you understand how to update and manage your website, digital strategy helps you understand the when, where, and why behind creating content that is engaging and purposeful.
Siteimprove
Siteimprove is a full-featured service platform for web optimization and management that provides information on your website through quality assurance tools, accessibility reports, SEO, and web analytics.
Resources
Beyond our core services, we offer a variety of additional digital and website-related resources and services across Wake Forest. Some services are supported by WFU Information Systems, so we recommend visiting their website to learn more and determine whether the service or support you need is provided by their team.
WFU GO Links
GO links replace long, messy web addresses with short, easy-to-remember shortcuts. Having a WFU GO link saves time by making a link simple and keeping resources evergreen so they work even if the underlying URL changes over time.
Frequently Asked Questions
While you’ll likely find answers to many of your questions about the services we offer throughout this site, we know there may be a few things we’ve missed. If you have a question that isn’t covered elsewhere, our FAQs are a great place to look before reaching out to our team.
University Marketing and Communications Services
UMC provides campus partners with support for broadcast email campaigns and livestreaming, helping you effectively reach and engage audiences beyond campus.
- Broadcast emails: Emails sent from a WFU account to an external audience, such as parents, alumni, or other university constituents.
- Livestreaming: If you’re planning an event that you’d like to broadcast live on platforms such as YouTube or Facebook, submit a livestream request so our team can learn more about your event and work with you to determine the best approach for your needs.
- Additional Services: For services and forms related to news and communications, photography, and university events.