Digital Strategy
A Framework For Creating Engaging Websites
Technology continues to evolve and change at a rapid pace as does the need to have informative, engaging digital content. There is a growing need for all of us to work together and focus on digital strategy because it includes so many touch points with prospective and current students, employees, alumni and the Wake Forest community and should not be isolated to smaller conversations.
To that end, a collaborative approach is necessary with everyone who manages digital content in order to align to changing priorities, and make sure the goals we set and how we measure success have real impact on those who are interested in engaging with Wake Forest University.
Your Digital Strategy Toolbox
A variety of resources are available to help Wake Forest site content editors update and maintain their websites using industry best practices. Explore the topics below to find guidance and strategies that support your content goals.
Siteimprove
Siteimprove is a comprehensive web governance and optimization platform available to Wake Forest staff who manage website content. University Marketing and Communications (UMC) provides access to Siteimprove for department website editors whose sites are hosted within the UMC WordPress environment, enabling them to monitor and improve the overall health, quality, and performance of their websites.
With Siteimprove, website editors can:
- Identify and resolve broken links, spelling errors, and content quality issues.
- Measure website performance through a robust analytics suite.
- Evaluate accessibility compliance and receive guidance on addressing accessibility barriers and compliance issues.
- Monitor SEO performance and visibility metrics to better understand search presence and user engagement.
Siteimprove Resources
Select a Siteimprove topic below to get started.
Content Strategy
To help Wake Forest website editors and content managers create the best possible experience for their audiences, we’ve put together a web content best practices toolkit, which includes guidance on how to write effective content, organize and present information clearly, and improve your site’s visibility for both traditional search engines and GenAI tools.
In addition, the UMC Digital Strategy and IS Technology Accessibility teams offer a variety of presentations and one-on-one consultations to help website editors and content managers strengthen their digital skills and make the most of the University’s web tools.
If you’re looking for WordPress support or need to schedule training, more information can be found on our WordPress Training Guide website.
Explore Content Strategy Topics
Select a content strategy topic below to get started. You can also view our library of recorded digital strategy presentations for additional guidance and best practices on all of these topics.
Analytics
To understand how effectively your website is performing, it’s important to define clear goals for your content and identify meaningful ways to measure engagement. Siteimprove Analytics, Wake Forest’s primary web analytics platform for website editors, provides valuable insights into how users interact with your site, how engaged they are with your content, and—most importantly—whether your website is achieving its intended objectives.
Access to Siteimprove Analytics is limited to Wake Forest users with a Siteimprove account. If you need website analytics reports or insights and aren’t a Siteimprove user, or would like access to GA4 data or reports, please contact us to discuss your reporting needs.
Analytics Metrics
Explore commonly used website metrics and performance measurement tools below.
Website Accessibility
Website accessibility strategies help make online interactions and content as usable as possible for all, including those with disabilities. Since digital content and technology-mediated activities are spread widely across our modern landscape, Wake Forest encourages everyone to learn more about accessibility in the technology/digital space.
- Are you a Wake Forest web content editor? Request Siteimprove training on accessibility to improve your web content.
- Need a refresher on using Siteimprove to help with accessibility?
Reach out to Eudora Struble (Executive Director, Technology Accessibility, Information Systems) at to learn more about accessibility and ways to make your technology and digital content more inclusive.
Website Accessibility Resources
Select an accessibility topic below to get started.
Your Digital Strategy Toolbox
Content
A well-defined web content strategy drives user experience, content visibility, and overall website performance.
Analytics
Analytics help you uncover insights, identify trends, and guide improvements for your website content strategy.
GenAI & SEO
How people discover information has changed—and continues to evolve. Here’s why that matters and how to approach it.
Accessibility
An effective website is designed not only for its intended audience, but to ensure everyone can access to its content.
Online Presentations
Whether you’re interested in attending an upcoming digital strategy presentation or want to revisit a previous one, explore the topics we cover and resources we share.
Glossary of Terms
Digital strategy involves a lot of terminology that can feel overwhelming. We’re here to help clarify some of the most common terms and concepts you’ll encounter.
Want to Chat?
We’re here to support your digital strategy efforts. Reach out with questions or schedule a consultation with us to discuss your website strategy.