Digital Strategy Team

Pete serves as the university’s lead digital strategist, bringing more than 15 years of experience in digital strategy and 20 years in user experience (UX) design. He partners with content managers and website editors to create more effective digital experiences, combining web content strategy best practices with data-driven insights to understand how visitors engage with Wake Forest websites.

Contact Pete for:

• Digital (content) strategy
• User experience design
• Website analytics
• SEO/Gen AI content visibility
• Siteimprove
• A conversation about the good ole’ days

Eudora brings her experience and enthusiasm for varied user journeys and a welcoming community to her support of technology accessibility at Wake Forest. She facilitates WFU’s ongoing efforts to make every engagement with technology and digital content as accessible, effective, and welcoming as possible, in alignment with Pro Humanitate. A core focus on progress over perfection underlies her work and commitment.

Contact Eudora for assistance, collaboration, or brainstorming on:

• Structure and format guidelines to serve your audience and meet GenAI/LLM requirements
• Leveraging Siteimprove, WordPress, and other existing tools to improve and measure accessibility
• Creating meaningful alt text, captions, transcripts, and audio descriptions
• Selecting accessible technology and configuration best practices
• Delivering efficiently accessible text communication (Spoiler: I will gently encourage you to move away from PDFs.)
• Navigating laws, compliance, and WFU strategy
• Custom training and tailored workshops for your team

You play an important role in helping advance Wake Forest’s digital strategy and creating a web experience that is visible, accessible, and meaningful for all audiences.

Through your work, we can continue to strengthen our digital presence and position Wake Forest as a leader in higher education.